BANDHU

DESCRIPTION
Bandhu, a grassroots organization seeking to provide men in crisis peer-to-peer mental health support, sought a logo design/brand that conveyed the forming of connections and safe spaces. Colors, typeface, imagery, and brush style applied to the line-art stroke were selected to align with the mental health industry’s already established look/feel, its clean lines communicating its professional legitimacy operating in that space as well as coming off as friendly, modern and inviting to its intended audience.