DESCRIPTION
Agent Pipeline wished to refresh the look of their email template, making it appear more modern in appearance and capable of rendering itself responsively across mobile devices. The client requested a clean and open-feeling design treatment that adequately reinforced their brand as well as served as a logical extension of the look and feel already established by their corporate website.
Determining the nature of their communiqués as well as their targeted audience, a simple, light-weight approach was developed with a singular article front-and-center and calls-to-action directing their readers to featured locations on their website.
Documentation was provided throughout the process, explaining design decisions and recommendations within the context of email marketing best practices. At the conclusion of the project, an instructional guide was furnished for the client as a courtesy, outlining how to effectively use the email template as well as detailing the steps necessary to update it with the email marketing platform used (i.e., Lyris ListManager).
SCREENSHOTS
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