DESCRIPTION
Hasbro approached MNET with an opportunity to redesign existing sections of their flagship website, playskool.com. In particular, Hasbro was looking to have updated and standardized the look/feel of their brand segments, including the reworking of:
The Dream Town Collection
Helmet Heroes
Clipo
Busy Basics
This effort not only included affecting a style that was both in line with the product/brand featured and appealed to the targeted demographic, it involved the creation of designs that would be applied in a templated fashion. Specifically, the designs all had to follow a very specific format and fall within very specific constraints so as to better integrate with server-side technologies and site-wide design standards. Despite their residing within the shell of playskool.com, each brand segment was more or less treated as if it were its own self-contained website.
SCREENSHOTS
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