CAMPAIGN BUILDER

DESCRIPTION
Merchandising Cloud, One Door’s enterprise cloud-based retail merchandising solution, handled the entirety of the visual merchadising and campaign planning process. From soup to nuts, they’d say. However, because of its breadth of features and its many opportunities to drill down into the nitty gritty details, it was very easy to get lost in the application and/or overlook a self-contained step in the overall methodology in planning a campaign reset. 

Campaign Builder was a linearly designed workflow that would guide a user into the planning of a merchandising campaign, the visual design of its constituent planograms (both those with manually placed products and those that were dynamically generated via business rules and location filters) as well as its scheduling and activation. There was a big ole button at the end that the user would push with finality for the engine that One Door developed to work its magic, launching the campaign, doing the calculations and disseminating execution intructions and info.

See the One Door Product Style Guide for more information on Merchandising Cloud.