“MAKE EMAIL WORK FOR YOU” OVERVIEW GUIDE

DESCRIPTION
Created as an asset download and landing page incentive on the topic of email marketing automation, this overview guide was part of a series of branded materials meant to educate customers and prospects on industry conventions and best practices, helping to position the company as a subject matter expert and reinforce its brand. In particular, this piece was a means to populate the company’s library of “top shelf” content offerings as part of a larger inbound marketing strategy implemented to attract and generate leads.