MASSIVE ATTACK AFTER PARTY

DESCRIPTION
Local nightclub and concert venue, ManRay, required the creation of graphical assets when hosting an unofficial after party for concertgoers of English trip hop collective, Massive Attack., when they were in the Boston metropolitan area, their one US stop on their tour. The specific challenge here was to incorporate visual elements in alignment with the musical group’s branding without actually using their official brand assets (since the event was in no way an official one). In particular, the client needed this branded asset to be outputted in and optimized for three different formats: a printed 1/4″ page flyer, a 1080×1920 pixel display image (for internal monitor signage at the venue) as well as a square aspect ratio image to be used for social sharing.