DESCRIPTION
Med Data Group needed an email template created to facilitate the direction of its target audience of doctors to feature articles on Sermo, a social network for medical professionals. Additionally, since the email viewing behavior of medical professionals has been described as “at a glance” and “on the go”, the email template must be responsive in order to ensure its legibility on a mobile device. Special attention must be paid to succinctness and the ability to grab attention immediately.
Documentation was provided throughout the process, explaining design decisions and recommendations within the context of email marketing best practices. At the conclusion of the project, an instructional guide was furnished for the client as a courtesy, outlining how to effectively use the email template as well as detailing the steps necessary to update it with the email marketing platform used.
SCREENSHOTS
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