SOLUTION SHEETS

DESCRIPTION
For the longest time, One Door lacked a dedicated in-house resource to oversee its digital marketing materials’ look and feel, turning to a great many vendors and contractors to get things done on an as needed basis. As a result, said marketing materials lacked consistency, coordination, uniformity and, while we’re at it, quality adherence to brand standards. There was no singular voice that unified One Door’s collateral and, as a result, its messaging lacked potency and focus.

Revamping One Door’s product/service one-sheets was but one portion of a larger overhaul of One Door’s total digital (and print) marketing collateral. With the corporate website acting as the vanguard for One Door’s brand – both in terms of messaging voice and visual imagery – all of the materials that drove pre-sales needed to be brought into alignment to reinforce said voice and imagery. With the already established visual vocabulary developed during the revamp of onedoor.com, it was a simple matter of incorporating them into the new and/or redone assets and establishing the look/feel for subsequent marketing collateral of a similar bent.