“YOUR SUBJECT LINE IS TERRIBLE AND WHY THE VIEW FROM THE INBOX IS SO IMPORTANT” VISUAL GUIDE

DESCRIPTION
Created as an asset download and landing page incentive, this document was part of a series of branded visual guides meant to educate customers and prospects on industry best practices, helping to position the company as a subject matter expert and reinforce its brand. In particular, the goal here was to present a graphical explanation (in contrast to similar offerings found elsewhere on the web that are mainly textual) of the common mistakes encountered in composing effective subject lines for email communications as well as the none-too-obvious ramifications miscellaneous envelope information may entail. In adddition, methods are provided with which to address these very problems. This piece was a means to populate the company’s library of “top shelf” content offerings as part of a larger inbound marketing strategy implemented to attract and generate leads.