“WHAT’S WRONG WITH YOUR EMAIL TEMPLATE AND WHAT SIMPLE THINGS YOU CAN DO TO FIX IT” VISUAL GUIDE

DESCRIPTION
Created as an asset download and landing page incentive, this document was part of a series of branded visual guides meant to educate customers and prospects on industry best practices, helping to position the company as a subject matter expert and reinforce its brand. In particular, the goal here was to present a primarily graphical explanation (in contrast to similar offerings found elsewhere on the web that are mainly textual) of the common mistakes encountered in email design as they relate to email marketing best practices. What’s more, methods with which to address these same issues were also provided. This piece was a means to populate the company’s library of “top shelf” content offerings as part of a larger inbound marketing strategy implemented to attract and generate leads.