COMPASS NRF DEMO

DESCRIPTION

One Door was to present a product concept to the attendees of the annual National Retail Federation conference, looking to improve the retail store team’s experience when it came to the execution of visual merchandising prescribed by corporate headquarters. The idea was simple: planograms and fixture information would be conveyed from corporate via a cloud application solution that could be accessed on a team member’s mobile device there on every retail location’s floor. Not only could communication flow directly down from corporate as a series of tasks presented as a swipable checklist, mapped routes to problem areas in a store’s physical floorplan, policy announcements and the actual POGs themselves, but communication would now be two-way. Messaging could originate from the floor of each individual location sent to corporate in the form of fixture setup compliance verifications (submitted by photo), requests for shipments of more stock and/or hardware, issue reports (e.g., broken fixtures, missing shipments, etc.) as well the sharing of tribal knowledge when it came to each unique location’s operational methodologies and practices. In contrast to previous marketing/pre-sales efforts, the request here was not merely to provide a visually appealing and engaging presentation but to also generate deliberately low fidelity sketches (both literally and figuratively) in order to convey the very idea of the solution to be built versus allowing the audience to focus on specific screens and prescribed user interfaces.

One Door’s presentation for this particular NRF was one of the most widely attended events One Door had had, with each showing being booked solid and attendees without reserved seats having to be turned away at the door.